NAPCOR, NEO’s and more!

The National Association for PET Container Resources and the Your Bottle Means Jobs campaign, in conjunction with the SC Dept. of Commerce hired me to create a video showing the process of what exactly happens to a PET bottle when it is recycled and just how many jobs are created when it happens!  Besides the Youtube version of the video I created getting more than 29K views in the last year, I also just found out that it’s on NAPCOR’s very nice new website.  Just check it out! Scroll to the bottom of the page til you see Your Bottle Means Jobs.

https://napcor.com/

I also found out that the same video is being used in New Employee Orientations (NEO’s) for all staff onboarding with Orange County in NC.

“Orange County New Employee Orientation (NEO)  provides a segment on recycling that was developed &  is usually run by our Education & Outreach staffer…who inserted this video into her presentations to drive that recycling is an economic activity… 

It is a great idea to have new employee orientation include a segment on recycling but we find it’s extremely rare.

The recycling segment is for all employees. One former HR director here said, ‘In 25 years of HR I’ve NEVER seen recycling on the agenda anywhere else in NEO’s”

So…I am a pretty happy camper!

Your Bottle Means Jobs from TheVideoSlab on Vimeo.

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Meanwhile…8 months later

Not that I even have many readers here…I mean, does anyone even read blogs any longer?

In case they do, imma gonna write something.  I’ve been BUSY!!!  OMG!!!

There, that’s the update.  I’ve been busy.  I’d love to write more but I’m too darn sleepy.  So I’ll just post some links to some of the most recent fun stuff I’ve done or am currently working on.

Managing Instagram for the Historic Carr Mill Mall in Carrboro, NC

Managing Instagram for The Fragrance Shop

Managing Instagram and Facebook for Townsend Bertram and Company

Organizing monthly screenings for  the Adventure Film Series for Townsend Bertram and Company (sponsored by Osprey Backpacks)

I screened my film to a nearly full local theatre and screened the film 7 other times besides…and now have it online for anyone to watch.

The Promo Reel for Oh Crappy Day finally went public…

My Your Bottle Means Jobs Campaign Video hit over 29,000 views on Youtube…

And a local TV Station liked it enough to make reedit for their own uses…

Then I crafted this first attempt at a series I am calling “Vital Signs”

I also decided to help out a local Fluoride activist group by making these short and simple vids.

I also finished some bigger private projects.  A wedding video…a short fiction film for entry in to the NASA Cinespace Contest.

I am slowly working on a documentary about the history and consequences of Fluoridation.  I am about to release a new series called PTSD: Mission Recovery.

Finally I just wrapped a second project for the Your Bottle Means Jobs campaign. Mums the word…it’ll be coming out soon!

Jesus…no wonder I am tired.  And video isn’t even my day job…yet.

 

Press Release for YBMJ Video!

You may have read about this on my blog already…if not, here is the TALE.


But…something extra fun happened too…a super thorough press release.  How cool is that…right?  A crazy long press release about a video I made.  Makes me happy for sure.  Here is the copy below.

NEW VIDEO HIGHLIGHTS JOB CREATION THROUGH PLASIC BOTTLE RECYCLING

Organizations Join Forces to Encourage More Plastics Recycling in Support of Carolina Jobs

December 5, 2016 – The Carolinas Plastics Recycling Council (CPRC) and the National Association for PET Container Resources (NAPCOR) announced today the release of a jointly produced “Your Bottles Means Jobs (YBMJ)” video. The focused, two-minute video tallies the 3,500 jobs in plastics recycling and related fields in the Carolinas, including plastic bottle sorting, recycled material processing, and manufacturing of recycled-content products such as polyester fiber made from recycled PET bottles.

“We are pleased to promote recycled plastics processing and manufacturing jobs in South and North Carolina, and to see recent investment by industries that facilitate or use recycled plastic material feedstock to create and sustain jobs,” said Chantal Fryer, Director, Recycling Market Development for the South Carolina Department of Commerce. “The ‘YBMJ’ video shows us how these jobs add up, and is part of an ongoing YBMJ campaign to encourage everyone to recycle just two more bottles each week in support of local jobs. Although our video is Carolinas-focused, our message of local collection supporting local economies, job creation and infrastructure is relevant across the U.S.”

To produce the video, CPRC partnered with NAPCOR, the trade association for the polyethylene terephthalate (PET) packaging industry. “The video walks us through a straightforward explanation of how PET recycling works, and shows where jobs are created in the process,” says NAPCOR Executive Director Rick Moore. “We hope people will share it broadly and spread the word that recycling plastic bottles creates domestic jobs, generates tax revenues, supports ‘green’ manufacturing, and creates other economic benefits.”

The avoidance of other costs can be one of these benefits. “In addition to job creation and strengthening our domestic economy through increasing plastic bottle recycling, local governments and taxpayers also win through reduction in waste disposal costs of those bottles,” said Blair Pollock, Orange County North Carolina Solid Waste Planner.

The Your Bottle Means Jobs campaign is a project of the Carolinas Plastics Recycling Council whose mission includes promoting plastic recycling companies operating within the Carolinas. Recent investments in new or upgraded plastics recycling-related facilities in the Carolinas include plastics recycling technology provider American Starlinger-Sahm’s new headquarters location in Fountain Inn, South Carolina; Sun Fibers’ recycled polyester fiber production facilities in Chester and Chesterfield counties, South Carolina; and Unifi’s PET bottle processing plant in Reidsville, North Carolina.

“Unifi’s new REPREVE Bottle Processing Plant in Reidsville is a major investment in the company’s successful, sustainable product line and it will create more than 80 new jobs here,” said Jan Critz, Director of the Rockingham County Center for Economic Development, Small Business & Tourism. “This is an important project for our community. ‘Green’ products—such as REPREVE, which is made from recycled plastic bottles—will only continue to grow and we are proud that Reidsville and Rockingham County are a part of that.”

The new video is the latest addition to the ongoing CPRC campaign to increase plastic bottle recycling in the two states. “The next time you’re holding that bottle, be sure to throw it in the recycling bin, not the trash,” said Fryer.

View the video at https://vimeo.com/190005789 or https://www.youtube.com/watch?v=_-KCZHAc6lE

———————————————————
Established in 2011, the Carolinas Plastics Recycling Council works to raise awareness around the importance of recycling plastic bottles and to promote plastic recycling companies operating within the two states. In recent years, the CPRC launched the Your Bottle Means Jobs campaign, which aims to get more of the three billion plastic bottles discarded each year in the Carolinas back into the production cycle. Visit http://yourbottlemeansjobs.com

Founded in 1987, the National Association for PET Container Resources (NAPCOR) is the trade association for the PET plastic packaging industry in the United States, Canada and Mexico. NAPCOR is dedicated to promoting the PET package; to overcoming hurdles to the successful recycling of PET; and to communicating the attributes of the PET container as a sustainable package. More at www.napcor.com

Your Bottle Means Jobs

It all started with a fella named Blair Pollock.  I ran into him at the outdoor retail shop where I work.  He was asking us if we could help him get in touch with our rep from Patagonia.  He wanted some help from Patagucci in helping him tell the story of how right here in the Carolinas that PET plastics recycling is directly tied to creating the fabrics that go into Patagonia products.  It was a cool concept…you recycle PET bottles here in the Carolinas…and right here they are transformed into fabric that Patagonia buys for their clothes manufacturing.  Blair works in the waste management industry and seemed to have facts about plastics and the recycling world in general coming out of his ears.

He also spoke about this whole big project that was being launched in the Carolinas called Your Bottle Means Jobs.  Meanwhile he didn’t know that he was talking to a guy (me!) who had always wanted to tell the story of what happens to a bottle after it goes into the bin.  Where does it go next?  Where does it end up?  I wanted to be a fly on the wall, with a camera, to tell this story.

I will tell you that it was quite the journey.  It ended up being a joint project between the Carolina Plastics and Recycling Council, the SC Chamber of Commerce and NAPCOR. I visited 4 different facilities.  I filmed in strange old buildings with machines that look like dragons breathing smoke and in newer ones with state of the art machinery.  I met people that have been working the floor since before recycling became a “thing”.

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I got to dive into the heart of what the realities of recycling plastics really are.  It was satisfying, overwhelming and incredibly sobering.  When you are standing there looking at how much material enters these facilities…and you think of what would happen to our environment IF we didn’t recycle…it’s honestly horrifying.  The sheer scale of how much we use is shocking.

It is though eclipsed by the fact that 70% of the PET that can be recycled in NC never makes it to these recycling plants.

It’s a reality of our lives that we don’t ever “see” unless you set foot into a MRF…a mainstream recycling facility.  I actually got palpitations standing there on the raised metal decking and seeing the mountain of combined recycled material.  What I presumed was perhaps a weeks worth of material, was unbelievably only the amount that they would process in the next 2-3 hours.  I couldn’t believe it.  I was fully overwhelmed in every way by the volume of what I saw there.  How could there be that much?  And this was just one city, just one average sized city’s (Raleigh) worth.

As I next visited the three other facilities, my daughter traveled with me, being a second camera and assisting me in not missing angles and shots.

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I wondered how seeing this would shape her view of this industry that goes unseen, this industry that so many espouse being proud of “sure…I recycle!”…yet they have no idea just how critical it truly is and how much work they do for all of us.  I also learned how connected recycling is to jobs.

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A lot of jobs are created via recycling.  When the campaign says “Your Bottle Means Jobs”, they are being literal.  It’s just the kind of thing that video should be used for…to tell this kind of story, to have some kind of impact.

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I love how storytelling gives your entrance into places you normally wouldn’t ever be allowed…meeting really cool people you never would have met.  The people that work at these facilities go to sleep at night with their eyes on the big movements.

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This video below is the short version that I concepted, shot and edited.  Heck, I even ended up doing the voiceover for the English version.  It was quite the learning experience.  I will release the longer version soon.  And the Espanol version of the short will be released ideally within a week.  As with all video…it’s hard to turn so much footage into such a short end product, but that is the fate of anyone creating video or short film.    I just sincerely hope that this video and the Your Bottle Means Jobs campaign gains traction.  If we can turn that 70/30 split into 100% recycled, that would be amazing and likely…quite necessary.