I had no idea that Premiere Pro was being used for feature films such as Deadpool or Hail, Caesar. In this video the lead editors and makers of these movies discuss some pretty fascinating workflow situations and so forth. It’s about an hour long but really worth the watch. I definitely have some new ideas moving forward after pondering their discussion.
I used to daydream in photographs. All day long my Nikon D200 was imagined in my hands. I would see something and imagine just how to capture it. I’d dream about trips I could take, with my camera riding shotgun like a best friend in the seat next to me. I kept an eye on the sun’s progression at all times, noting when the washout hours were. For those that don’t know…during the apex hours of the sun’s path across the sky, colors are washed out to a large degree. What many consider “well lit”, to a photographer is “washed out”.
But somewhere along the way I just began daydreaming in video. I don’t know why or how it happened. For years I had made throw away videos for my various small businesses I always seemed to have simmering on the backburners. Art was definitely not part of the equation. It was informational only. I definitely wasn’t daydreaming then.
I just began to notice that I was spending an inordinate amount of time thinking about how I would film something. What angles? What location? What’s the message? And that’s what caught me the most. Beyond how a video I might create may look…what would I want it to say? I have been a poet for years…and a writer as well. Both of my kids are writers. There are a lot of words flying around in my house…
I realized that just as I strove to say something well with written words, I wanted to help people say something well with video. Today video is mostly used to display something that happened. What’s being missed is what a video CAN say. That is what matters to me the most. Second is how it visually appeals or looks. What use is something that is visually stunning but says nothing? And in this day and age, someone with something valuable to share will unfortunately be ignored if the context in which it is presented isn’t visually appealing.
I realized I wanted to help people out with both. I wanted to work with people who did things that I felt offered a true value proposition…and help them present it in a way that would allow that valuable thing to be noticed and heard.
What I want more of in the world is the natural….the non machine made. I am not all anti tech. After all, I can’t make a video without a computer. But why are we making so much crap by machine when the people…the Artisans-around us, can make it more beautifully and with more meaning to it? So, I decided I wanted to represent artisans. So, that brings me to Jeff. Jeff is an artisan. I knew him from before, when we worked together in retail. I ran into him after my whole “artisan” epiphany and asked him if he’d like to work on a video together to help promote his work.
It was a fantastic shoot. I couldn’t list all of the great things that I learned through the process of working with Jeff. Too many. Mostly though what stands forth is that I fricking love working with artisans.
Artisans kick ass.
They help us not forget the values that make us human. Hand made objects. Things that people spend hours making matter to us…and change our lives when we interact with them. By extension, owning things made by or hiring an artisan to make something for you connects you to that person and their lineage of craftmanship. Imagine if everything we owned was made by machines…if everything we touched or viewed was machined by robot or assembly line.
I want my video work to promote a world that is the opposite of that.
Musicians, painters, sculptors, writers, woodworkers…feel free to write to me any time.
Here is what Jeff has to say about it on his site…
“My work stands in sharp contrast to the endless cycles of modern consumerism, purposely reaching back into our most rooted traditions to make furniture that is both pleasing to the modern aesthetic and lasting. Having ventured into the ancient worlds of maritime construction and blacksmithing my work now reflects these varied traditions and takes from them the elements most lacking in our modern lives.”
People like Jeff are exactly who I want to make videos and stories about. They keep us more real, and should have our support. And honestly, many of these artsy folks are off the grid, not internet savvy, camera shy and not the best promoters of their work. Video editing is NOT their strong suit. I hope to work with many more to help them get their art out into the open.
Anyway…I hope you enjoy the video about Jeff that I made. It was a very positive collaboration and needless to say…if you need something done with video, let me know, but refer all woodworking questions to JeffChelf.com.
I had the chance to recently speak at length with Christopher Meurer. He is a photography director and…well just check out his site HERE. He’s been doing this for a while. The conversation brought me to many realizations about the world of video creation.
Namely that knowing people is key. Networking and bouncing ideas around are so much better than working alone in a vacuum. Since speaking with Chris I have been networking a lot and asking people with a lot of years under their belt how they got their start…or why they edited a certain scene a certain way.
There is so much specialization out there that it is sort of staggering really. There are a lot of metaphors that I keep coming up with. One that comes to mind is of homeschooling. I was a stay at home, homeschooling father for my two children for many years. But when meeting other “homeschoolers” I would quickly discover that just because they called themselves, what I called myself…did not mean we were doing the same thing. Some schooled at home for religious reasons. Some let their kids swing from the rafters like wild monkeys, while others did “school-at-home”, adhering strictly to a curriculum. Schooling at home develops as unique within each home. No two were the same.
It’s taken me a while to realize how video creating and editing is exactly the same. You can’t just say “I make video” and have it mean that you do the same as another editor. Just like you can’t say “I am a photographer” and expect that your photos will have the same aesthetic as another photographer’s pics.
So basically it’s fascinating as hell out here. I find that what I am good at is storytelling. Taking video and turning it into a visual context that people will enjoy watching is what I love to do. I have seen that someone can be very skilled at how to use the software, and that person can be paid well. Technically speaking…it’s accurate and presentable. But you might fall asleep while watching it.
It’s like academic poetry. I am a poet and have been writing poetry for close to a decade. Yet, I can’t even read academic poetry. The structures that it clings to literally put me to sleep. And the point is that to academics, my poetry will come dangerously close to looking like junk to them.
What I love about video editing is to think from the perspective of the viewer. Is it an aesthetic that they appreciate? Is it what they will want to watch over and over? Can you tell a story that they will want to share with others? Most can edit in a technically accurate fashion…but can their edits express the idea that you need it to express?
Chris has moved on from editing to mastering being a lighting expert. He talked a lot about working in a team. Which is honestly something I had not considered. A guy just for audio? Hmmm…never occurred to me. I think that is because a lot of what I dream of shooting is of footage where spoken audio isn’t a part of the equation. See? Specialization. I don’t know how to capture great audio yet, especially in an outdoor setting, like kayaking. What Chris encouraged me to do was to find an audio guy…and a lighting guy..etc. Again…hmmm…never thought about that. I just imagined getting content sent my way that I’d mostly just sit and edit alone, in my den, while still wearing pj’s. The team approach sounds way more interesting.
Mostly though he impressed upon me how friendly the world of video can be. Find like minded people who do what drives your art and connect with them. So, today I met up with a guy who is making a documentary that is right up my alley. He is seeking a video editor. I don’t know if I’ll be THE guy or just one of the guys, but it is nice to finally be in a place where know I can do the job, artistically speaking.
For the holidays Chris put out this pretty darn funny video, showing off some of his color grading skills and sense of humor. If you ever need a lighting guy or colorist, definitely look this guy up. He knows his biz and he’s a great guy.