Mission: Recycling Matters

Recycling isn’t what you think it is.  It runs deep.  It is saving our planet.  And it is on the ropes.  Economically and politically we are in a losing battle with our excessive lifestyle.

For years I have wondered precisely what happens to a water bottle when it is recycled.  Where does it go?  Who takes it?  What is it turned into?

A few months ago I made a great connection with a local who, it turns out, is a high level expert on recycling of plastics…and waste management in general.  He mentioned that he is part of a group that is working hard to try to reinvigorate PET recycling here in the Carolinas.

 

I have teamed up with him and other associations to undertake capturing, in my own way, the story of plastics recycling.  The focus is here in the Carolinas but if one extrapolates the challenges happening here, as well as the successes, it is accurate to extend those conclusions nationwide, worldwide.

This kind of story is exactly why I got into video work.  I know that I say that about every project.  What can I say?  I love what I do.

Yesterday was spent travelling to South Carolina to film in three different facilities.  I am sort of at a loss for words to say what it was like.  The recycling industry, when taken as a whole is overwhelming.  The amount of good that it can do, is palpable, but the amount of work it takes is staggering really…commendable.

Only 30% of goods that can be recycled here in the Carolinas are currently being recycled.  Yep…7 of your 10 pals are throwing away perfectly recyclable plastic.  This project is an attempt to turn that number up a bit.  Why not have everyone recycle?

The first thing to know about recycling is that it is an incredibly dirty business.  It’s also filled with fantastic technologies, progressive thinkers, and a lot of really hard workers on the sorting floors.

Anyways…my trip to SC was fruitful.  I have one more day this upcoming week.  I can’t wait to put together the footage into a shiny new video…and down the road would love to see it spun into a documentary.  This trip was especially fun because my daughter went with me as an assistant.  I gave her my Nikon D300o to play with and my 1.8/50mm lens.  She put it in manual mode and never looked back, manually focused everything.  Over the years I have taught her a bit about composition.  I hope you like the shots she took here…there are some really lovely ones.

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